Category Archives: Smith & Wesson

Smith & Wesson Adds Model 360 Revolver to J-Frame Lineup

Smith & Wesson Corp. has begun shipping the new Model 360 revolver, the manufacturer’s latest addition to its popular J-Frame revolver line. The revolver offers consumers a new choice to meet their needs for a lightweight, powerful concealed-carry revolver for personal protection. The Model 360 features a scandium alloy frame, unfluted stainless steel cylinder, Flat Dark Earth combat grips, and is chambered in the .357 Magnum cartridge. 

Jan Mladek, general manager for Smith & Wesson and M&P Brands, said, “With the growing popularity of concealed-carry firearms, Smith & Wesson has continued to innovate in the popular J-frame revolver category. The Model 360, chambered in .357 Magnum and weighing only 14.9 oz., is a powerful and easy-to-carry option for those looking for a new concealed-carry sidearm.”

The Model 360 features a black finish, five-round capacity and Red Ramp front sight for quick target acquisition.

MSRP: $770

For more information visit


America’s most famous gun maker is re-branding to a generic-sounding outdoor goods company

The company said the new name makes more sense as it expands into other businesses—last month, for example, it acquired UST Brands, a camping and survival gear company. The company’s guns will continue to be sold under the Smith & Wesson brand.

 The name change is less a repudiation of its heritage, and more of a recognition of its limitations. That’s because two things are true about guns in America:
  • People buy a lot of them. There are approximately 350 million firearms in the US, or more guns than people.
  • Lots of people don’t own guns. Recent surveys show the number of households with firearms is between 32% and 43%, and has fallen considerably since the early 1990s, when more than half of all households owned guns.